Unless you have been living under a rock for the last few weeks you are fully aware of the feud between Jay Leno and my beloved CoCo. Coco’s cheeky, self-deprecating humor trumps the geriatric comedy of Leno. Unfortunately, Leno’s ego has put CoCo and his staff into the unemployment line.
CoCo’s generational pull, the very thing that makes him popular with the 18-34 age bracket is also responsible for his undoing. Facebook campaign’s to save CoCo’s job are on the verge of touching 1 million people.
Those behind the groundswell of online support for O'Brien may in fact love the new Tonight Show, but they love watching it on YouTube the next morning. Ironically, it’s his fans' viewing habits that lead to his eventual demise.
These clips get passed from friend to friend and become conversation points around the preverbal water cooler. YouTube viewing poses a huge challenge for advertisers and content producers. For the first time in the history of television, the viewers have more control over what and how they watch than the broadcaster does.
I, like others in ‘generation Facebook’ are used to watching TV on our time and terms. Unfortunately, this does not work for advertisers.
Honestly, declining ratings aren't the fault of "Generation Facebook", but rather the fault of advertisers and broadcasters not keeping pace with technology and clinging to antiquated and generally obsolete methods to track viewers.
For now, I stand with CoCo, shoulder to shoulder through this viral campaign, and will keep watching him wherever he lands, and I will continue to watch him on my terms and time.
PS. new age marketing and advertising = click the adsense ad's on this page and get me paid!
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